Optimizing Your Retail Marketing Technology for Digital-First Commerce

Success in the newly digital-first commerce environment requires retailers to get smarter and more efficient about everything. Smarter to work toward retail-specific goals, such as improving sell-through, maximizing margins, growing repeat purchase rates and reducing returns, and to improve 1:1 personalization to meet customer demands. More efficient to accomplish those initiatives at scale, reduce waste and increase returns on technology investments.
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